GradwellSears.com

It's official. I've gone ahead and made a proper website to display my work. In fact, I was able to build it in just under two days using a wonderful php/css downloadable form created by indexhibit.

Take a look: GRADWELLSEARS.COM

KRCS: Connecting Dots

A quick project, essentially a jumping off point for KRCS. The north wall in the Kids Room office space at Arnold NYC needed something and I wanted to make a comment on the current question: "what's next?". With KRCS: Connecting Dots we were able to accomplish both, while making something fun.

The latest from the Kids Room at Arnold NYC. Creative Sabbaticals, also known as KRCS. Each Friday we will dedicate to alternative design and advertising ideas and techniques. We may even get our hands dirty. As projects progress, we'll document them and attempt to aim them to our clients needs to help keep their brands relevant for today's markets.

A to Z with Andrew and Zoe. Coming Soon. Hopefully.

A little peak at the 2009 Miami Dolphins: Live The Game Campaign.

Miami Dolphins Pick Arnold
June 22, 2009

-By Adweek Staff

NEW YORK Arnold's office here has added the National Football League's Miami Dolphins following a review, the agency said today.

The win helps Havas-owned Arnold strengthen and expand its sports-marketing reputation honed mainly through efforts with former client the United States Tennis Association. The work rolls out through he summer in the run-up to the fall NFL season and will include TV, print, radio, collateral, online and out-of-home efforts.

John Staffen, CCO at Arnold in N.Y., said the shop would attempt to communicate the Dolphins' promise to provide "the most complete and exciting fan experience, as well as one that defines South Florida. In fact, we can't wait to make numerous field trips to Land Shark Stadium on Sundays this fall."

The 2009 Miami Dolphins campaign will continue to roll out throughout the summer and will include TV, print, radio, collateral, online, and out-of-home executions. Stephen Ross, the new majority owner and CEO of team parent Related Cos., praised the shop's ability to communicate both on-field excitement and the entertainment experience of the stadium.

Read full article.

I've recently completed the entire layout of my 700 Sq Ft, 1 Bedroom, 1.5 Bath condo using Google's Sketch Up 7. Since finishing, I took a step back and looked again at the way my unit is organized. I began to create "what-if" scenarios, modernizing the look and feel while making more use of the current space.

Below are a few screen shots of my unit as well as the actual Sketch Up 7 file for anyone to download if they want.

Download 68 Park
Google Sketch Up 7 – It's Free

Hershey's decided it was time to relaunch the Twizzlers brand this year, and so did we. Celebrating it's 10 year return, we wanted to give the viewers some eye candy. It's purely fun, upbeat and a little bit twisty.

Thanks to Logan.tv for the wonderful work.

Strawberry Twizzlers :15 TV Spot 2009
Agency: Arnold NYC, Art Director: Gradwell Sears, Copy Writer: Susan Pracht, Producer: Anthony Migliaccio, Design & Animation: Logan, Music: Nylon Studios, Edit/Mix: Eleven

Yesterday, Ad Age published an article claiming what they felt were the top songs used in an ad this year. Somewhat surprising (not because of the musical talent, but for the lack of any media push), our spot for Timex iControl using the Liars, "clear island" was rated amongst the top five.

Here's an excerpt from Ad Age along with the link:

Ad Songs of the Year
Plus the Most Questionable Soundtrack Choices
By Charlie Moran

5. LIARS: "CLEAR ISLAND"
TIMEX IRONMAN
Arnold Worldwide took the fiery-orange waveform of a Liars track and made a runner sprint through it as it explodes around him. The band chants in the background with a long, droning chord, and the relentless intensity is only broken by a few dime-turning guitar breaks. It's not the stuff of hook-laden "modern hard rock," and the audacious choice makes for the most memorable watch commercial we've ever seen.

Advertising Age
The Liars