A little something sweet... Here I've been asked to look at the current Cacao Reserve. Cacoa Reserve currently is bright, and uses a false-worldly sense to sell the chocolate. Though Hershey's is celebrated around the world, it's not tropical, French, or undiscovered like the bean. It's American. I felt that in order to elevate the brand and this bar, the turn-of-the-century Americana was the way to go. Pulled directly from historic Hershey's packaging, these bars create a sense of elegance, mystery, and yum factor. The parrot, says, "Kuh-Cow".