A little peak at the 2009 Miami Dolphins: Live The Game Campaign.

Miami Dolphins Pick Arnold
June 22, 2009

-By Adweek Staff

NEW YORK Arnold's office here has added the National Football League's Miami Dolphins following a review, the agency said today.

The win helps Havas-owned Arnold strengthen and expand its sports-marketing reputation honed mainly through efforts with former client the United States Tennis Association. The work rolls out through he summer in the run-up to the fall NFL season and will include TV, print, radio, collateral, online and out-of-home efforts.

John Staffen, CCO at Arnold in N.Y., said the shop would attempt to communicate the Dolphins' promise to provide "the most complete and exciting fan experience, as well as one that defines South Florida. In fact, we can't wait to make numerous field trips to Land Shark Stadium on Sundays this fall."

The 2009 Miami Dolphins campaign will continue to roll out throughout the summer and will include TV, print, radio, collateral, online, and out-of-home executions. Stephen Ross, the new majority owner and CEO of team parent Related Cos., praised the shop's ability to communicate both on-field excitement and the entertainment experience of the stadium.

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